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The Wdesign project

The Wdesign project, born in San Severino Marche our company has been producing furniture since 1979 to today, we have decided to expand our boundaries and knowledge with the rest of Italy through the online world. We are committed to offering a wide range of carefully curated furniture products, perfect to satisfy the sophisticated and refined tastes of our customers. We are a platform dedicated to creating extraordinary living spaces, offering an eclectic selection of furnishing accessories that combine style and functionality in an impeccable way.

Our Wdesign project includes a variety of designer furniture pieces, from classic elegance to contemporary trends, to ensure that you can find exactly what you are looking for to embellish your home environment. We are proud to partner with renowned brands and designers, ensuring that we offer only high-quality products that stand out for their distinctive style and craftsmanship excellence.

Wdesign

We don’t just offer hand-picked products from well-known brands. We also have an exclusive collection of in-house pieces, designed and created by our talented designers and artisans. These unique pieces add a touch of originality and personality to any environment, ensuring that your living space truly reflects your style and individuality.

We are passionate about design and are committed to providing our customers with an unparalleled shopping experience. With an intuitive user interface and attentive, helpful customer service, we strive to make the online shopping process easy, convenient, and enjoyable.

Explore our collection today and discover how Wdesign can transform your home environment into an exceptional design space. Take a look at our unique pieces and the latest design trends and see why we’re the preferred choice for design lovers looking for something truly special

About us Wdesign

Wdesign is the embodiment of a family history that embraces the love of design and entrepreneurship since 1979, when my grandfather founded the company in San Severino Marche. With the arrival of my father and uncle, the company experienced significant growth, fueled by a dedication to quality and creativity. In 2022, I had the honor of carrying on this family legacy by opening our website, thus transforming our passion for designer furniture into an online platform accessible to all.

Since then, we have been committed to keeping the tradition of excellence and innovation alive, offering a wide range of carefully curated furniture products, from classic elegance to the latest design trends. We stand out not only for our wide selection of high-quality products, but also for our commitment to creating an unparalleled shopping experience for our customers.

With a passionate and knowledgeable team, we are here to guide and inspire our clients in setting up living spaces that reflect their unique personality and lifestyle. With Wdesign, you’re not just buying furniture, you’re investing in a piece of family history and the promise of timeless beauty and quality.

Passion and craftsmanship that have also found expression in the search for elements and furnishing accessories with a distinctive character and a singular design and the selection of art products that find a harmonious place in living spaces. In a word: the Wdesign project.


PHILIPPE STARCK: THE 10 MOST ICONIC WORKS OF THE DESIGNER AND ARCHITECT

Philippe Starck, born in 1949, is one of the most influential designers in the world. His career boasts a wide range of projects ranging from interior design to household objects, from yachts to watches, so much so that in the 80s – at the age of only 31 – he was called the first star-designer in history. He also worked as an architect, designing numerous venues in Paris, New York and Tokyo including clubs, cafes, restaurants and hotels.

Philippe Starck: the stories behind his works
In the early 2000s, Philippe Starck declared, “For twenty years I created objects that could be bought by as many people as possible, against the elitism of design. Now I want ecology to be within everyone’s reach.”

An eclectic and unpredictable mind, he won prestigious awards such as the Grand Prix National de la Création Industrielle and the Honor Award of the American Institute of Architects for the Paramount Hotel in New York. To shed light on a creative path full of productions (there are about 10,000 objects) and successes, the editorial staff of Elle Decor has selected 10 iconic objects by Philippe Starck.

Let’s find out together what they are:

APRILIA MOTÓ 6.5, 1995
In the 90s, Aprilia, the Italian motorcycle manufacturer founded in Noale, in the province of Venice, was enjoying the success generated by its scooters. It was precisely in this period that Ivano Beggio, at the head of the company since 1968, dreamed of giving life to an eternal icon of design and decided to hire the French Philippe Starck, to create the equivalent of the “Vespa” or “Fiat 500”.

Philippe Starck imagines a totally gray bike, in which the frame, plastics and cables are the same color. The bike does not stay on the road, the center of gravity is too low (because of the monumental muffler under the engine), the frame flexes and at high speed the bike sways. Everything has to be done again, at least for the chief test driver. But Beggio does not want to listen to reasons: Starck’s project cannot be touched. And with some minor revisions, the Motò was presented at the 1994 Motor Show. “The bike must be beautiful”: what was then a flop, today is a cult object.

THE PRIVATE APARTMENTS OF THE PRESIDENT OF THE FRENCH REPUBLIC AT THE ELYSÉE PALACE, 1982
The commission comes at the dawn of Philippe Starck’s success, who in 1979 has just founded Starck Product, with the aim of producing and marketing his works. His consecration to the general public came when the then French President François Mitterrand commissioned him to design the furnishings of some rooms of the private apartments of the Elysée.

Philippe Starck’s juicer is undoubtedly the most representative object of the French designer’s revolutionary work. Designed for Alessi in 1988, this object made of die-cast aluminium brings together the importance of functionality and the aesthetic factor of a design product. The long, slender legs and clean lines give the object an appearance that goes beyond the reason for which it was created, to the point of being exhibited at the MoMA in New York as a work of art.

THE ARÀ LAMP, 1988
Designed by Philippe Starck and produced by Flos Italia in 1988, Arà is a lamp that illustrates the company’s desire to combine the creative talent of great designers and high technology. The lamp consists of a circular chromed steel base that contains a lead counterweight and the rod that supports the adjustable horn-shaped head. A curiosity: the name of the lamp is a tribute to the birth of Starck’s daughter.

Designed by Philippe Starck and produced by Flos Italia in 1988, Arà is a lamp that illustrates the company’s desire to combine the creative talent of great designers and high technology. The lamp consists of a circular chromed steel base that contains a lead counterweight and the rod that supports the adjustable horn-shaped head. A curiosity: the name of the lamp is a tribute to the birth of Starck’s daughter.

Designed by Philippe Starck and produced by Flos Italia in 1988, Arà is a lamp that illustrates the company’s desire to combine the creative talent of great designers and high technology. The lamp consists of a circular chromed steel base that contains a lead counterweight and the rod that supports the adjustable horn-shaped head. A curiosity: the name of the lamp is a tribute to the birth of Starck’s daughter.

Designed by Philippe Starck in collaboration with Eugeni Quitllet, a Catalan designer, Kartell’s Masters chair was created as a tribute to the most famous design chairs. In the object, an interweaving of hybrid lines evokes three classics of contemporary design: the Tulip Armchair by Eero Saarinen, the Eiffel Chair by Charles Eames and the Series 7 by Arne Jacobsen. Despite the quotes, what comes out is a new and unique object.

The Groninger Museum opened in 1874, but in the 1990s the design of a new location began. Philippe Starck, Alessandro Mendini and Coop Himmelb(l)au are called in for the occasion, working individually on three different pavilions that reflect the idea of postmodern architecture. The works were completed in 1994.

Designed for Kartell, the Louis Ghost chair is one of the best-selling chairs in the world. Designed in resistant, stackable plastic, in different colors and shapes, Queen Elizabeth also sat on her. Philippe Starck draws inspiration from the royal chairs of Louis XI of France, simplifying the shapes and giving life to an object that has become a design cult.

D’E-LIGHT, 2011
As proof of how Philippe Starck has always been decidedly in step with the times, in 2011 he designed D’E’-Light, a lamp-lectern for smartphones or tablets. Die-cast aluminium head, extruded aluminium stem, zamak base to allow stability. The object, with a double soul, allows (by placing them on top) to recharge the devices.

THE LUXURY YACHT A (SAILING YACHT), 2015

Designed for Russian millionaire Andrey Melnichenko, the luxury yacht “A”, is the largest sailing yacht in the world. Launched in 2015, it is 142.8 meters long with a tonnage of 12,600 tons, has a 100-meter-high mast and sailed emerges from the sea like an eight-storey building. Starck designed a large swimming pool and an underwater observatory on the keel, with 30 cm thick glass, while the choice to insert bombproof glass and 40 CCTV cameras guarantees total safety.
STEVE JOBS’ YACHT VENUS, 2012
In 2012 Steve Jobs has a secret dream. The commission goes to Philippe Starck who secretly begins working on Venus. It is not the only nor the last time Starck has come into contact with Apple. 80 meters long, the yacht was designed with a carbon and aluminum alloy outer hull with a metallic and luminescent bow, very similar to the material with which Apple’s computers and early iPods were made. It took about seven years to give life to Steve Jobs’ dream boat who, as often happened to him with Apple products, changed his mind and asked the designers for a restyling. As fate would have it, Steve Jobs, who died in October of the same year, would never see his dream come true.

INTERIOR ARCHITECTURE: TRANSFORMING A COMMUNAL HOME INTO A RARE PEARL

The beauty of a house depends not only on its location, but also on its interior and exterior design. It often happens that you buy or inherit an ugly or neglected house, but this does not mean that it has to stay that way forever. With the help of an interior architect, you can turn an ugly house into a rare gem.
First, it’s important to identify the main problems in your home. There may be structural problems, such as walls that need to be demolished or doors that need to be moved to improve the flow of light and air, or design problems, such as colors that are too dark or dated furnishings. Once the problems have been identified, you can work with the interior architect to find solutions that will solve them.


Light is a very important aspect to consider when it comes to interior architecture. Ugly houses tend to be dark and gloomy, with little natural light. The interior architect can work to open up spaces, increase windows, or even create new windows to let in more light. Additionally, using light, reflective colors on the walls, ceiling, and floors can help to reflect light and make spaces feel larger and airier.
The layout of spaces is another important aspect of interior architecture. Often ugly houses have an inefficient and not very functional layout. The interior architect can work to create a layout that is more functional and suitable for the needs of the occupants of the house. For example, it can be useful to create an open space that integrates the kitchen, dining room and living room, in order to create a more welcoming and spacious environment.

In addition, the interior architect can work to create a coherent and harmonious design throughout the home. This may involve using similar materials and colors throughout the home, or updating old décor items with modern furniture that better complements the new design.
Finally, the interior architect can work to create a comfortable and welcoming environment throughout the home. This may involve adding rugs, cushions, and other elements that make the spaces feel more welcoming and comfortable. Additionally, the use of plants and art can help to create a more relaxing and enjoyable environment.


In conclusion, an ugly house does not have to stay like this forever. With the help of an interior architect, you can turn an ugly house into a rare gem.

THE EMOTIONAL BOND OF WOOD AND GREENERY

In a Spanish house where the design is inspired by nature between Japandi style, minimalism and sophisticated touches, an atmosphere of calm and tranquility is created.

The owner of this apartment is a young woman who travels constantly, both for business and pleasure. For this reason, when it came to building his home, he aspired to an intimate and relaxing atmosphere in a space where he could rest and find a quiet refuge after a long day at work.

So, she relied on the duo Marta Szczepanska and Paulina Szeroczynska of MAP Studio, two architects who are completely at ease in creating spaces that are calm and minimalist, but at the same time sophisticated and warm. “The holistic approach to interior design makes people feel good and comfortable in their home.”

They wanted to create a home in which to recharge their batteries and came up with a Japanese-inspired project. The layout is open-plan, with a common space shared between the living room, dining room and kitchen. All the rooms exude the same chromatic harmony, with natural tones as the common thread of the furnishings: “The colors chosen for the apartment are vividly reminiscent of places like Kenya. Warm, saturated browns and shades of green go very well together and are bright environments, especially if they are the backdrop to a collection of beautiful potted plants.”


The materials have also been chosen to speak of Nature and tranquility. Although there is no shortage of bolder details in the apartment, in the form of patterns decorating the kitchen worktop in natural stone or on the stoneware bathroom tiles, most of the finishes are smooth and pleasant, in line with the great harmony and homogeneity of materials: wood, microcement, earth-colored porcelain tiles, pieces of stained oak and some natural fiber elements.

Natural light, filtered by linen curtains, comes into play as an additional decorative element complemented by a warm and carefully chosen artificial light.

Taken from the article by MARÍA JESÚS REVILLA, source ELLEDECOR.